What is a program?
A program is a group engagement for a company: a conference, an incentive trip, a meeting or an exhibition. It holds the agenda, the delegates, the rooms and the sourcing together.
A pharmaceutical company asks you to run their annual sales conference. Ninety-six people, four days in Berlin, a venue, a room block, an agenda, and a budget.
That is a program. One record that holds all of it.
Why not just make bookings?
You could book ninety-six hotel rooms one at a time. You would then have no agenda, no delegate list, no view of the budget, and no way to ask three venues for a price.
A program keeps the whole engagement in one place, and the individual bookings hang off it.
The four kinds
Programs cover what the industry calls MICE.
- Meeting, a corporate meeting or offsite.
- Incentive, a trip a company gives as a reward.
- Conference, the classic multi-day event with sessions.
- Exhibition, a trade show or similar.
- Other, for anything that does not fit.
What a program holds
- A cost sheet, the profit and loss on inventory you have actually picked up.
- An agenda of sessions.
- A list of delegates, meaning the people attending.
- Rooming, meaning who sleeps where.
- Sourcing, meaning the requests you send to venues and suppliers.
Click Programs in the left menu.
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